[teknoids] If you lead a horse to water ... if you build, they will ... How do encourage adoption ?

Carlson, Benjamin benjamin.e.carlson at uconn.edu
Thu Nov 11 16:31:26 EST 2021


Hi Teknoids,

My experience with this has been that there are two primary challenges to encouraging adoption of these optional tools (e.g. CALI lessons, Procertas, NSLT, Quimbee, etc.)

1. Getting the information about these tools into the feed of information that students actually read and process.
2. Making the case that using these tools is worth the students' time among all of their other law school demands.

The one sure-fire way to increase adoption is to take away the "optional" piece by requiring lesson completion as part of certain courses.  It can be difficult to convince professors to add a requirement like this to their assignments.

Generally the best time to capitalize on student interest and enthusiasm is during the beginning of 1L year, so we have tried to put information about these tools in with orientation materials where possible to make them seem like part of the baseline law school experience and not something "extra".

Beyond running table days or promotional events (which I agree have limited impact), these are some other ideas I've toyed with (but haven't actually implemented):

- Offering certificates, prizes, or awards for students who complete a set number of lessons (requires money, time, and marketing)
- Working with the school's Academic Success program to encourage students who need help to try these tools out as a supplemental learning aid (requires time and buy-in)
- Communicating with student organization leaders to see if they will spread the word about these tools or even host a demo as part of their programming (requires time and buy-in)

In general, students seem to respond best when someone they trust tells them that "doing this will make you better".


Benjamin Carlson (he | him)
Director of Information Technology Services
University of Connecticut School of Law
39 Elizabeth St., Hartford, CT 06105
benjamin.e.carlson at uconn.edu 




-----Original Message-----
From: Teknoids [mailto:teknoids-bounces at lists.teknoids.net] On Behalf Of Nelson, Stephen
Sent: Thursday, November 11, 2021 3:33 PM
To: Teknoids <teknoids at lists.teknoids.net>
Subject: Re: [teknoids] If you lead a horse to water ... if you build, they will ... How do encourage adoption ?

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John
After your post I had a robust conversation with colleagues here asking for examples of success. We make "stuff" available, we brand it, sell it, hand hold, or launch and hope to transfer ownership, all with limited success. We have adopters but not what I think of as critical mass, more like one-offs. As the conversation progressed some folks offered suggestions trying x, y, or z. It seemed like more of the same approach and I suspect with similar results.

I caught part of the November 1st Hidden Brain program on NPR and I think it I relevant. The problems resonate with me but I not sure of any solutions.
Work 2.0: The Obstacles You Don't See
Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas.
https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fomny.fm%2Fshows%2Fhidden-brain%2Fwork-2-0-the-obstacles-you-dont-see&data=04%7C01%7C%7Cb9ddfe941fba4205e14708d9a5526ef3%7C17f1a87e2a254eaab9df9d439034b080%7C0%7C0%7C637722595738185200%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=h73VqOSbrgOp%2FpyhJ6eXJVBnB0lgfQwzz6siukIwFGU%3D&reserved=0

I think the time commitment and timing are the biggest hidden obstacles. I really don't have answers to addressing them. I'd love to hear some success stories on not just adoption but how you got there.
Steve

Steve Nelson
stephen.nelson at marquette.edu
Instructional Technology Librarian
Marquette University Law School
(414)288-5534

-----Original Message-----
From: Teknoids <teknoids-bounces at lists.teknoids.net> On Behalf Of John Mayer
Sent: Wednesday, November 10, 2021 10:30 AM
To: Teknoids <teknoids at lists.teknoids.net>
Subject: [teknoids] If you lead a horse to water ... if you build, they will ... How do encourage adoption ?

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Just had a great conversation with a fellow Teknoid on the topic of ... adoption.

This isn't just a CALI problem by any means.  We have built tools, lessons, quizzmakers, that some faculty use and some students like ...
but we struggle to get a large number to either engage and benefit or engage and give feedback so that we can iterate and improve.

I know this is a problem for other tools in the techn competency space
- you make them available, you put out schwag, you hold online sessions, you visit individual faculty, etc etc.

This is an age old problem,but I am bringing it up again in 2021.
What HAS worked for you in getting adoption of whatever it is you are making available?

Regards
John

--
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John Mayer
Executive Director
Center for Computer-Assisted Legal Instruction/CALI
565 West Adams
Chicago, IL  60661
312-906-5307
312-906-5280 - fax
jmayer at cali.org
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