[teknoids] Google and https as a ranking signal

Elmer Masters emasters at cali.org
Thu Aug 7 16:08:24 EDT 2014


As if the malware infected back waters of the Internet can't use
https. Switching over to https isn't going to make the web safe but it
will certainly fatten the coffers of the companies selling the
certificates.

On Thu, Aug 7, 2014 at 3:15 PM, Covey, Chad <covey at law.unm.edu> wrote:
> Passing this along as I suspect Google’s change could eventually affect some
> budgets, IP scopes, and SEO rankings:
>
>
>
> “For these reasons, over the past few months we’ve been running tests taking
> into account whether sites use secure, encrypted connections as a signal in
> our search ranking algorithms. We've seen positive results, so we're
> starting to use HTTPS as a ranking signal. For now it's only a very
> lightweight signal — affecting fewer than 1% of global queries, and carrying
> less weight than other signals such as high-quality content — while we give
> webmasters time to switch to HTTPS. But over time, we may decide to
> strengthen it, because we’d like to encourage all website owners to switch
> from HTTP to HTTPS to keep everyone safe on the web.”
>
>
>
> http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html#gpluscomments
>
>
>
> Chad Covey
>
> Technical Analyst III
>
> University of New Mexico School of Law
>
> 1117 Stanford NE
>
> Albuquerque, NM 87131
>
>
>
>
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-- 
Elmer R. Masters
Center for Computer-Assisted Legal Instruction
emasters at cali.org    773-332-7508


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