[teknoids] Tips for Increasing Google PageRank

John Mayer jmayer at cali.org
Wed Mar 3 11:01:08 EST 2010


Yup.

I wanted to know how much your PAY RANK increased. ;-)

John

On Wed, Mar 3, 2010 at 9:15 AM, Edmunds, Doug <edmunds at unc.edu> wrote:
> On Mar 2, 2010, at 7:12 PM, Dennis Bishop wrote:
>
>> Our PageRank only went from 5 to 6 but when Googling "law school
>> oregon", we went from the fourth page to the top entry on the first
>> page.
>
> Heh heh. I think John meant your *pay* raise, Dennis! :-)
>
>>
>> ===
>>
>> On Tue, Mar 2, 2010 at 4:09 PM, John Mayer <jmayer at cali.org> wrote:
>>> I have a question... How much was your raise?
>>>
>>> John
>>>
>>> On Tue, Mar 2, 2010 at 5:56 PM, Dennis Bishop <dennisbishop at gmail.com> wrote:
>>>> Hi All,
>>>> Following is an excerpt from a discussion about our law school website
>>>> outranking the main university's site. My Dean approached me a few years
>>>> back about our dismal placement in Google results (third or fourth page). We
>>>> developed the protocol below to gain rank and over the years have had
>>>> success.
>>>> Does anyone else have any tips for increasing PageRank?
>>>> Best,
>>>> Dennis
>>>> ===
>>>>
>>>> Begin forwarded message:
>>>>
>>>> From: Dennis Bishop <dbishop at law.uoregon.edu>
>>>> Date: March 2, 2010 2:46:40 PM PST
>>>> To: deptcomp at lists.uoregon.edu
>>>> Subject: Re: deptcomp: Quirky google behavior with 'UO' search
>>>> Hi All,
>>>>
>>>> Over the past few years the law school has been extremely diligent in
>>>> following Google's guidelines for gaining PageRank. Our goal was to rise in
>>>> PageRank when someone searched for "oregon law school". Whether or not the
>>>> following contributes directly to the behavior described below, I think all
>>>> of the following steps have contributed to our rise in PageRank.
>>>>
>>>> In a nutshell, we:
>>>>
>>>> 1. submit our sitmap according to Google's Webmaster Tools:
>>>> http://www.google.com/webmasters/tools/
>>>> 2. keep our Wikipedia entry up to date:
>>>> http://en.wikipedia.org/wiki/University_of_Oregon_Law_School
>>>> 3. segmented our site into separate subdomains for separate program areas
>>>> (n=11).
>>>> 4. integrate Google Analytics into every page and study our analytics for
>>>> any problems.
>>>> 5. register our site(s) in every aspect of Google (e.g. Local Business
>>>> Center)
>>>> 6. diligently remove dead or outdated links.
>>>>
>>>> For those interested in gaining PageRank, I recommend first visiting:
>>>> http://www.google.com/webmasters/checklist/
>>>>
>>>> Best,
>>>>
>>>> Dennis
>>>>
>>>> ===
>>>>
>>>> On Mar 2, 2010, at 2:11 PM, J.D. Hauger wrote:
>>>>
>>>> Hi,
>>>>
>>>> I have a friend who is the main receptionist at the law school. She asked me
>>>> to post this question to deptcomp, because she is annoyed of how many calls
>>>> she fields from the results of searching for "University of Oregon" on
>>>> google:
>>>>
>>>> http://www.google.com/search?source=ig&hl=en&rlz=&q=university+of+oregon
>>>>
>>>> The question in basically, why does Google push forward the law school as
>>>> the main result for searching for "University of Oregon"?
>>>>
>>>> I let her know there's probably not much anyone can do about it, the google
>>>> algorithm has decided the law school is the most important subdomain and
>>>> representative of the school as a whole. She will continue to have to field
>>>> multiple calls a day because of this result.
>>>>
>>>> But now I'm curious, because the law school website doesn't have the most
>>>> content, and I doubt it has the most incoming links, why does Google think
>>>> it's what people want when they search for UO?
>>>>
>>>> Is it perhaps because the Law School has a "local business" listing and the
>>>> rest of the school does not?
>>>>
>>>> Sorry if this is distracting, cheers,
>>>>
>>>>
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>>>
>>>
>>>
>>> --
>>> ----------
>>> John Mayer
>>> Executive Director
>>> Center for Computer-Assisted Legal Instruction/CALI
>>> 565 West Adams
>>> Chicago, IL  60661
>>> 312-906-5307
>>> 312-906-5280 - fax
>>> jmayer at cali.org
>>> http://www.cali.org
>>> twitter.com/johnpmayer
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-- 
----------
John Mayer
Executive Director
Center for Computer-Assisted Legal Instruction/CALI
565 West Adams
Chicago, IL  60661
312-906-5307
312-906-5280 - fax
jmayer at cali.org
http://www.cali.org
twitter.com/johnpmayer
----------


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